and corporate identity
design for Hetta furniture
A high-end furniture company specialising in natural design and using natural materials.
The company needed a brand identity development from scratch, starting from the brand name and projecting environmental harmony on every promotional material and event.
We proposed ‘Hetta’ (‘warmth’ in Swedish) as the key positioning concept, and built concepts of comfort, cosiness, well-being around it. Warmth as protecting and empowering essence prompted the symbol of a country house, easily understandable and somewhat childish.