for Rapka marketing communication agency
Created in 2012, Rapka Marketing Communication Agency focuses on BTL and event-marketing and has already received several national awards in the field. Now the agency provides services for clients like Phillips, Skoda, Samsung, Huawei, Bosch, Danone, PepsiCo.
The agency was very cautious about a recent trend to overload a website with visual effects and fancy décor. They wanted something as simple as time-proven and focusing on the agency’s portfolio, not on the site design. Another big chunk of the task was to make a CMS simple enough for a clerk to work with, yet preserving the site style.
The initial stage took a lot of time and effort, but it resulted in our good understanding of the client’s goals. We capitalized on their existing brand book and rolled out three versions, one classic and two other more modern. We paid special attention to make every version adaptable to mobile screens, and the classic one won. Besides conforming to all their specifications for the CMS, we also built in a multiple-language feature.