New brand
implementation: Tenet
Our client

That was a project completely of our own, we wanted to play with style and simplicity, to embody an ordinary function into a fanciful and somewhat capricious form.

Task from our client

The result was a wooden wallet realized in a way simultaneously new and old, practical and environment-friendly. The target audience is high society youth, so the logo was also to convey subtle luxury.

Solution we proposed

We chose palindrome ‘TENET’ as the brand name, thus adding wordplay to visual and haptic unconventionality. Our team made the logo dynamic and resembling the product itself, yet simple, smooth to understand and easy to multiply Warhol-style.